Lessons from the Desert


Vertical operators, like Planet 13, are quickly attempting to pivot via offering discounts and loyalty programs to locals and attempting to build brand awareness among locals to compete for nearby customers.  In an interview with MJ Biz Daily, David Farris, vice president of sales and marketing for cannabis heavyweight Planet 13, said, “We want to handle this the right way so after this pandemic subsides we can keep those customers forever.”

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