Customer loyalty programs offer clear benefits for cannabis stores

Planet 13 orange county

In Las Vegas, Planet 13 offers a “Loyalty Member” program that’s accessible to out-of-state shoppers, with extra benefits for Nevada residents. All loyalty-program participants get text-message notifications about daily deals and accrue reward points with purchases. But Nevadans also get a 20% discount off regularly priced items and special promotional prices such as $25 eighths of select cannabis flower. Only loyalty members get access to Planet 13 promotions such as daily deals, said David Farris, Planet 13’s vice president of sales and marketing.

“We do get a ton of people signing up just to really partake in the daily deals or the ongoing promos,” he said.

The benefits of the loyalty program are obvious enough that it doesn’t take much convincing to get customers to sign up, Farris added .

“I think all of us have been shoppers at retail stores, and everybody tries to get you to sign up,” Farris explained.

“And there’s not a lot of benefits, besides giving them your information – where I think here, you actually do get a lot of benefits if you’re a frequent purchaser.”

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