40 Under 40: David Farris, Vice President of Sales & Marketing, Planet 13

David Farris, Vice President of Sales & Marketing, Planet 13

In 2016, David Farris joined Planet 13 as employee No. 8. The company has since grown to over 500 employees, launched its own branded products that are sold in 45 retail stores and posted nearly $70 million in revenue in 2020—pivoting their previous tourist model to cater to locals with a fleet of 30 delivery vehicles. Farris has been a constant driving force through it all.

Farris divides his time between the strategic approach of business marketing, media relations, sponsorships and events, and the depths of visual creativity—serving as graphic designer for products and the website—with a focus on transforming the way we think about cannabis and what it means to experience interactive retail.

Helping to create a business where he grew up only reinforces Farris’ desire to give back. Recently, he created a meal program for at-risk seniors through Planet 13’s Trece restaurant, contributing 10,000 meals during the pandemic.

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