Cannabis Dispensaries Turning To Immersion Retail

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The impact of Covid-19 on shopping behaviors is a matter of great concern not only to retailers but economists, city planners, public health officials and a whole slew of other interested parties. A 2020 survey of online consumers in 9 different countries produced by The United Nations Conference on Trade and Development and titled “Covid-19 and E-Commerce”, found that the pandemic has accelerated a shift towards online shopping.

The survey also suggests that the shift towards a digital retail world may be permanent. This news has sparked some intriguing innovations in the cannabis retail space, including the rise of “immersion retailing”, which seeks to create all-inclusive, multi-sensory shopping experiences that lure customers off of their couches and back into stores.

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