Planet 13 is the future of cannabis
A Cosmic Shift in the Cannabis Experience
Planet 13 Holdings is more than a chain of dispensaries. We lead the industry with cutting-edge cannabis technology and research to form brands that we’re proud to have on any shelf.
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Meet the Team
Co-CEO / Board Member
Belonging to the top forty Southern Nevada Business Executives under 40 by the Las Vegas Business Press, Robert Groeback played a key role in supporting and the founding of several businesses. He is a long-time Las Vegas resident and a seasoned entrepreneur and legal professional with over 25 years of experience. Beyond these, Robert served as the Mayor of the City of Henderson from 1993 to 1997 and have acquired B.S. in Criminal Justice from the University of Nevada, an M.B.A. from National University, and a J.D. from Western Michigan University.
Co-CEO / Board Member
Larry Scheffler has been a resident of Nevada for 48 years. He founded Las Vegas Color Graphics, Inc. 40 years ago in 1978 and grew it into the largest privately-owned commercial printing company in Nevada. Las Vegas Color has a staff of more than 200 people. He has also served as a councilman for the city of Henderson, Nevada from 1990 to 1995. Mr Scheffler has also served as a commissioner on 6 major commissions in Southern Nevada government. He has an extensive background in real estate. He has founded and is managing director of entities controlling over 1,000 acres in 3 states that are under some form of development.
Chief Financial Officer
Mr. Logan has over 25 years of financial advisory and senior financial management and accounting experience, having spent 17 years in Investment Banking prior to transitioning into Public Company CFO roles. Dennis currently serves as the Chair of the Audit Committee of Magna Terra Minerals Inc. and serves as the part-time CFO for BTU Metals Corp and the part-time CFO for Sterling Metals Corp. Previously, Dennis served as the CFO, Director and Corporate Secretary of Almonty Industries Inc., a publicly traded tungsten mining and processing company and served as the Chairman of the Audit Committee of Eurocontrol Technics Group Ltd. Mr. Logan is a CPA, CA and started his career in finance and accounting with Ernst & Young LLP.
Chief Admin Officer / Board Member
Lee Fraser has been a director of the Company since May 2023. Mr. Fraser has previously held financial leadership roles at Fox Corp. and Warner Bros. where he developed business strategies and helped manage the construction and real estate portfolios for both companies. At Warner Bros. he was directly responsible for financial oversight of the worldwide Harry Potter Tour, and the Harry Potter Flagship Retail Stores. Mr. Fraser’s experience also includes corporate finance and financial planning at Gemstar-TV Guide and Waste Management. Mr. Fraser has a Bachelor of Commerce degree from the University of Ottawa and received his Master’s degree in Business Administration from the UCLA Anderson School of Management. Mr. Fraser started his career in finance and accounting with Ernst & Young LLP.
VP of Operations
Chris Wren joined Planet 13 in March 2014 and is responsible for the oversight of all production and cultivation operations. Mr. Wren also designed and managed the construction of the Company’s dispensary, the Clark County cultivation facility and the Beatty complex. Mr. Wren has won several awards for his cultivation efforts, including 1st place in the 2015 International Cannagraphic Growers Cup. A veteran of the cannabis industry, Mr. Wren possesses more than 15 years of cannabis industry experience.
VP of Sales & Marketing
David Farris joined Planet 13 Holdings, Inc. in May of 2016. Mr. Farris has established branding and advertising initiatives in the cannabis marketplace focused on creating an unparalleled retail and brand experience. With oversight of creative direction, David serves as a multidisciplinary graphic designer working on projects ranging from product packaging to web development/design. In addition to creative efforts, he oversees retail, wholesale and other revenue channels. Mr. Farris holds a B.S. in Business Administration – Marketing from University of Nevada.
VP of Midwest Operations
Todd Hybels has served as Vice President of Midwest Operations of the Company since March 2022. Previously, Mr. Hybels was the Chief Operating Officer of Next Green Wave which has been acquired by the Company. Mr. Hybels’s insight and initiative were integral in scaling the Next Green Wave facility from March 2019, to the current fully operational premium cultivation facility. In the past, he has provided executive leadership for multi-million dollar construction projects both domestically and internationally; provided strategic leadership to both for-profit and non-profit organizations; and envisioned and built the thriving teams and effective systems necessary to achieve profitable outcomes in each fast-paced, growth-oriented opportunity. He has a financial background, with a focus on calculated, high-risk commodities.
Tatev Oganyan joined Planet 13 in February 2024 and is responsible for overseeing legal matters for the company. Mrs. Oganyan led the licensing and permitting process for the successful opening of the Planet 13 Orange County and Planet 13 Waukegan stores. She further led the regulatory due diligence for the Next Green Wave acquisition, allowing Planet 13 to broaden its popular brand portfolio in California. Before joining Planet 13, Mrs. Oganyan established a leading cannabis practice specializing in licensing and regulatory compliance for premium cannabis brands, which was recognized as a top 100 Company by UCLA in 2022. Mrs. Oganyan has a Bachelor of Arts in Political Science and History from UCLA and holds a law degree and Master's in Dispute Resolution from Pepperdine Caruso School of Law.
In 2016, Ms. O’Neal was appointed by former State of Nevada Governor, Brian Sandoval, to the Nevada State Board of Marriage & Family Therapy and Clinical Professional Counselors. She has been the owner of Las Vegas Counselor LLC since 2004, where she provides marriage and family therapy services. Prior to 2004, Ms. O’Neal was an Account Manager at R&R Partners for 13 years. Ms. O’Neal has successfully passed the Series 7 exam and holds a B.S. Marketing and a M.S. Marriage and Family Therapy degree from the University of Nevada. Ms. O’Neal is also a part-time instructor at the UNLV School of Medicine’s Marriage and Family Therapy Graduate Program.
Board Member / Audit Committee Chair
Kevin Martin joined Planet 13 as an independent director in February 2024. Since November 2020, Mr. Martin has held an audit leadership role at HSS Enterprises. Previously, Mr. Martin held senior risk and audit leadership roles at multinational private and public companies, including Irving Oil, Endeavour Mining Corporation, which operates gold mines in West Africa, and The Heico Companies LLP, which manufactures steel, heavy equipment and industrial construction. Mr. Martin is a Chartered Public Accountant and Certified Fraud Examiner, and he has a Certification in Risk Management Assurance.